Hi, I'm Jane.
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Bush's Beans

I worked alongside a very talented team across a variety of projects to help bring Bush’s Beans into modernity with a full-scale rebrand. We created a new photography style, rebuilt their social channels and shipped a campaign all about chili beans.

 

Don’t Toss The Sauce

Every can of Bush’s Chili Beans is slow-simmered in a rich, flavorful sauce. The only problem was that most people were tossing that sauce right down the drain and washing off all of that delicious chili nectar. We created a campaign to educate consumers on how to make their best chili even better. The secret? Don’t you dare toss that sauce

 
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We also made a music video about chili beans. It never saw the light of day due to a chili bean shortage (true story) but rumor has it you can view the unfinished cut here if you’re curious.

 

Bush’s Beans Social

While working on Bush’s beans, I had the chance to get wild and wonderful with their social account. We rolled out a brand new aesthetic and spread a whole lot of bean goodness. Check out the IG feed where they are still going strong with the principles and foundation we created.

 
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Bush’s Beans Food Photography

As part of the rebrand, I art directed a library of food photography for Bush’s to use across their website, print and social.

 

Art Director 🎨 Jane Hildebrand Copywriter ✏️ Mary Numair Creative Director 💅 Daniel Alves + Chad Temples