Visual Approach
We launched the campaign alongside a new visual identity. We blended the signature black Uber typography with packaging textures, a bright color palette and pops of Uber Eats green to create something unique that still feels at home within the Uber parent brand.
Media Placements
We also worked with Conde-Nast to launch a partnership creating content for The New Yorker to reach our B2B audience where they organically gravitate.
ACD 🎨 Jane Hildebrand Marketing Lead 📚 Gina DeMartini | Created at Uber in partnership with Rethink NY | Illustrator for New Yorker Partnership 🖌️ Rose Wong