Lyft teamed up with the folks at Oscar Mayer to pick up unsuspecting riders in the Wienermobile. All weekend long riders in NYC, LA, Atlanta and Chicago requested a Lyft XL and the iconic hot dog car showed up and gave them the hot dog summer they never knew they needed.
Press: Hypebeast – Adweek – Ad Age – NY Post – Food & Wine – Jimmy Fallon
There were a lot of tweets about the wienermobile lyft but this one was my personal favorite:
Lead Art Director 🎨 Jane Hildebrand Copywriter ✏️ Tajj Badil-Abish Creative Director 💅 Nancy Strange | Created at Lyft in partnership with VMLY&R + Oscar Mayer 🎨
