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Go – Get

Go - Get is Uber’s annual product showcase where we roll out new features for the year ahead. In 2025, we launched 8 new products aimed at making people’s everyday lives easier in a live event at The Oculus in New York City.

The 2025 LaunchVideo

We were tasked with creating a video to open Go-Get that would get people hyped and set the stage fo the live event. This year’s product launch was centered around cementing Uber’s place in people’s everyday lives and proving Uber is there for more than just special occasions. The result was a mixed media video that conveyed the multitude of fabrics that make-up our every day: the good, the bad and everything in-between.

ACD Art 🎨 Jane Hildebrand ACD Copy ✏️ Sydney Lindsey Creative Direction 💅 Yessy Downs + Tu Phan